Santa Maria Novella

Alba di Seoul


- +

The Alba perfume from Seoul, launched in 2012 in honor of the city of Seoul, is an olfactory bouquet with fresh green and sparkling top notes, which introduce an intense heart based on Korean pine to close on an oriental woody background.

The image placed on the package represents a coniferous forest that emphasizes the predominant heart of Seoul's Dawn. The photo by the artist Bae Bien-U, a well-known Korean photographer, shows a landscape full of calm and silence, out of time and space. This photograph conveys a profound feeling of mystery and eternity: "Walking through the pine forests - comments the artist - I feel fascinated by their beauty ... ... .. these trees appear to me like the flesh and blood of the Korean peninsula".