- +

The Gardenia perfume of the Officina Profumo-Farmaceutica of Santa Maria Novella is a sweet, fresh floral solinote, with a hint of green. The plant, originally from the East, arrived in Europe in the mid-eighteenth century. The white and very fragrant flower was all the rage in the 19th century, when it was given to ladies to be pinned on the dress. It reached its peak of notoriety in the 1920s of the following century, becoming the "corsage", the jewel in the crown of men's clothing, preferred by intellectuals and writers of the time. In the language of flowers, the gardenia is a symbol of grace, refinement and charm.